NBC Internet

San Francisco, California
Architect: Smith Group

Project Overview:

Required for the Financial District Office, these elegant workstations, designed and create by ELEMENT, sought to address the problem of managing the numerous yards of cables and wires that exist in any high-tech office by creating a virtue of what is typically considered a mess. The workstations designed literally plug into a low translucent spine wall that not only organizes the informal cubicles within the center of the office space, but also allows the wires to be housed within it and displayed in random swirls. The AIA Jury commented that that set-up, “manages wire really well. It conceals it is a terrific way…but not completely. You see light through it, and it transforms into an art object”. A Japanese-style aesthetic was created with the use of light gauge modern materials such as aluminum, plastic and glass, contrasting with the heavy stone frame of the 1920’s building. Additionally, space was deliberately left along the perimeter of the office for easier circulation of people and equipment.

Key Contribution by ELEMENT:

  • Materials: Acrylic, stainless steel, aluminum extrusions, steel, machined components.

ELEMENT Services:

  • Design Review
  • Concept development and design assistance
  • Preliminary materials, manufacturing, engineering, scheduling and budget estimation
  • Engineering analysis, calculations and submittals
  • Scheduling
  • Prototyping and Samples
  • Fabrication
  • Delivery


  • Special Recognition, 2001, AIA San Francisco Interior Architecture Awards

Select Publications:

  • “Bay and Beyond” Design Awards, 18 Feb. 2001, San Francisco Chronicle Magazine